Link building is the process of manually adding links to your website to achieve higher search engine page rankings. Search engines, such as Google, Bing and Yahoo, all use algorithms to analyze a websites popularity and authority. The more quality links a website has means the higher the popularity and authority it has which in turn translates to higher page ranking. Marketing Provisions knows that building high quality links takes time, research and strategy.
What is meant by a quality link? A link that comes from a high ranking, relevant website that links back to your website is considered quality or white hat. A link that comes from a spam-type website can actually hurt your rankings, is considered black hat and your wesite may be penalized by the search engines. Quality counts for more to the search engines than quantity does. In fact, Google’s algorithms have become so sophisticated that they can spot a spam link and will penalize your website.
Social media networking sites such as Facebook, Google+ and Twitter are high ranking links to have to your website. Since these websites are based on people’s opinions, if your website is shared then the search engines trust that.
There are two types of link building – backlinks and anchor text links. Backlinks are incoming links that come from one website and link to another. These links help increase a website’s traffic from internet users clicking on the link and going to your website. An anchor text link is the actual words that someone sees and is able to click because there is a link attached in some way. Think of anchor text as the content you see in blue.
Link building is an ongoing process. You may be able to reach the top of the search results in a few months with a few high quality links, but the next month it might be a few of your competitors get some great links and you will start sinking in the search results. Consistent link building will help to keep your website on top.