Broadcasting is the creating of an audio or video ad and distributing it to the media, such as radio, television and the internet. Broadcasting is not for targeted audiences but rather to a general audience or a portion of a geographical area.
Broadcast advertising is a very effective way to advertise your business. TV advertising is a great example of effective broadcasting. Think of the commercials during the Super Bowl – the next day everyone is talking about them. Ads that entertain, capture people’s attention or have a catchy jingle will linger in a person’s mind and they will remember your company the next time the ad is shown.
The same can be said about radio advertising. If it is entertaining people will remember it and your business. Both TV and radio advertising are called mass marketing, because they are broadcast to the masses.